The Truth about "Wholesale"...
The one thing that's constantly misunderstood by people trying to start a home business on the Internet is the word Wholesale.

Many people think that working with real wholesale suppliers means that they will magically be able to sell products for less than anybody else on the planet, for ever and ever. They'll be the only one who ever gets such good prices, and they'll earn millions because no competition can touch them. They retire, and buy a big house in Beverly Hills, complete with a butler, and the whole works!

Then they realize they may actually have to compete with companies who have more buying power and get better prices, and suddenly the dream's over. They run around crying that the supplier is not a real wholesaler, and is a cheat. The sky is falling, and  all their dreams are being blown away by BAD people who 'falsely' claimed to be wholesalers. The fact is that they've realized a perfectly normal aspect of retail sales that they had not anticipated, and need to learn.

As a small business owner, you should remember to choose comparison areas carefully. Many people simply go to the big search engines and look for the absolute lowest price on earth, and then give up on selling that item if they can't beat it. That's the wrong approach. You need to be comparing prices against sites that will be seen in the same places that your site will be seen, and even if your prices are higher, you can bring in sales by building a clean, focused site. Alternatively, you can simply sell the models that others are NOT selling. After you begin to earn some profit, you can then start to buy and stock the better sellers in quantity, lowering your price, if you really want to.

Even then, you're going to run into stores that stock a lot of merchandise, and are getting price breaks on greater quantities. This allows them to sell at a lower price. Sell models that they don't, from the same brand names. You don't have to purposely go head-to-head with the big superstores.

For more precise American Apparel Wholesale info, here are my official, No bull, No fluff links relevant to your search so I really recommend checking these out now:

Important Apparel Hang-Tag Info:
Think the hang tags aren't important? When buying clothing or other textile products, always read the hangtags, which provide information that help you to understand the real value of your purchase. It´s not just about price, but also about the perfomace and quality you are getting. Learn about some of the fabrics you may have heard about and that are making our lives better and more comfortable.

Sorbtek® moisture management yarn, keeps you comfortable by quickly moving mositure from the skin to the outside of the fabric where it evaporates quickly.