The Truth about "Wholesale"...
The one thing that's constantly misunderstood by people trying to start a home business on the Internet is the word Wholesale.

Most people think that working with real wholesale suppliers means that they will magically be able to sell products for less than anybody else on the planet, for ever and ever. They'll be the only one who ever gets such good prices, and they'll earn millions because no competition can touch them. They retire, and buy a big house in Beverly Hills, complete with a butler, and the whole works!

Then they realize they may actually have to compete with companies who have more buying power and get better prices, and suddenly the dream's over. They run around crying that the supplier is not a real wholesaler, and is a cheat. The sky is falling, and  all their dreams are being blown away by BAD people who 'falsely' claimed to be wholesalers. The fact is that they've realized a perfectly normal aspect of retail sales that they had not anticipated, and need to learn.

Even when locating genuine Wholesale info, you're going to find some stores selling products at a "retail" price that is lower than your distributors' wholesale price. There are good reasons why you'll see this, and it's important to understand why it happens and what to do overcome this.

For more precise Australian Wholesale Bead info, here are my official, No bull, No fluff links relevant to your search so I really recommend checking these out now:

Important Bead Facts & Tips:

Beads are the oldest and most universal art form. Beads have been used throughout the ages and in virtually every culture, not just as adornment but as an expression of social circumstances, political actions, or religious beliefs. Beads have also been widely used as a form of currency; as a symbolic representation of curative power; and as protection in the form of a talisman. Ancient ancestors used readily available raw materials such as bone, horn, teeth, ivory, stones, nuts, seeds, shell, wood and a variety of plant and insect resins as beads. By using these natural materials, man created all styles of artistic ornamentation for himself. The variety was vast and ranged from headdresses, hats, caps, hair combs, earrings, and necklaces to bow quivers, waist belts, breast ornaments, skirts, cloaks, and shoes.

A very popular type of bead is...

Coral
Coral has a rich history and past uses of this highly valued material are numerous and varied. Cherished as a precious gem since prehistoric times, coral has been extremely popular with many cultures across the ages. It was used as ornamentation, for decoration and in worship. Red coral is the most popular and is favored worldwide for its hardness, beauty, and appealing hue. It is found in a number of places, but its' most well-known location is the sandy bottom of the Mediterranean, and the Gulf of Naples near Genoa. Other beautiful shades include Blue, Black, and Golden coral, as well as Fake (or man-made) coral and Precious, or Noble coral. Most coral is found in the Mediterranean Sea or in the Pacific Ocean off Japan and Taiwan.