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The Truth about "Wholesale"...
Something that's constantly misunderstood by people trying to start a home business on the Internet is the word Wholesale.

Other people think that working with real wholesale suppliers means that they will magically be able to sell products for less than anybody else on the planet, for ever and ever. They'll be the only one who ever gets such good prices, and they'll earn millions because no competition can touch them. They retire, and buy a big house in Beverly Hills, complete with a butler, and the whole works!

Then they realize they may actually have to compete with companies who have more buying power and get better prices, and suddenly the dream's over. They run around crying that the supplier is not a real wholesaler, and is a cheat. The sky is falling, and  all their dreams are being blown away by BAD people who 'falsely' claimed to be wholesalers. The fact is that they've realized a perfectly normal aspect of retail sales that they had not anticipated, and need to learn.

Again, wholesale is a relative term. Yes, genuine wholesalers DO sell at significant discounts below Manufacturer's Suggested Retail Price. However, you have to watch what you sell. Electronics, for example, are a very tough market, because EVERYBODY is trying to sell electronics on the Net right now. Everyone's so busy trying to undercut each other that they have driven the "market price" of these items down so low as to make it very difficult to make a profit, even at wholesale.

Some Jewelry History and How-To's:
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