Roussels Wholesale Craft Supply And Jewelry

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The Truth about "Wholesale"...
A big thing that's constantly misunderstood by people trying to start a home business on the Internet is the word Wholesale.

Some people think that working with real wholesale suppliers means that they will magically be able to sell products for less than anybody else on the planet, for ever and ever. They'll be the only one who ever gets such good prices, and they'll earn millions because no competition can touch them. They retire, and buy a big house in Beverly Hills, complete with a butler, and the whole works!

Then they realize they may actually have to compete with companies who have more buying power and get better prices, and suddenly the dream's over. They run around crying that the supplier is not a real wholesaler, and is a cheat. The sky is falling, and  all their dreams are being blown away by BAD people who 'falsely' claimed to be wholesalers. The fact is that they've realized a perfectly normal aspect of retail sales that they had not anticipated, and need to learn.

The term "wholesale" is relative, no matter who your distributor is or how you find them. What you get as a small business is a supplier's genuine "first level" wholesale price.

Some Jewelry History and How-To's:
For decorative applications, we usually require a uniform thickness of electroplate over our complex shaped item. This can be a problem at sharp edges and recessed surfaces, for example. We usually also want a bright deposit, with good adhesion to the underlying item. We do not want the electroplated deposit to be highly stressed with a tendency to crack and spall. We may want to plate at high speeds and still retain a good uniform bright surface. We do not want a porous or micro-cracked coating which could allow corrosion or tarnishing of the item during subsequent wear.